Matilda Life Story

We are an authentic and aspirational lifestyle brand proudly designed in Australia, and made in Australia, by Australians, bringing life back to our Aussie owned manufacturing industries.  

We will have multiple product categories, starting with women's clothing, all leather shoes, accessories and fragrance and soon to expand into men's kid's and home - an all Aussie made and owned brand. It’s something we are very proud of and very passionate about.

Matilda Life are quality and timeless pieces and products that you will want to keep and share with your family and friends.

Established in 2021 and founded by respected retailers Jo Mercer and Lauren Mastromanno, the team could see a gap in the market for a high-quality lifestyle brand made in Australia that supports Aussie jobs and communities after the pandemic and as we rebuild our economy.

There is no doubt that Aussie customers prefer to buy locally made when they can - but it isn't always easy to find. We have the answer.

Jo and the team are passionate about supporting Australian manufacturing and keeping skills local. It is paramount to all we did. We are here to stay, grow and help more and more Aussie families.

The combined experience of the founders 50 years in fashion retail. Jo has spent her career in fashion, footwear and accessories and she has teamed up with her former Myer colleague Lauren who is an experienced buyer.

Matilda Life's commitment is to 4 key principles that will not be compromised:-

Australian Manufacturing. Our product will be designed and made in Australia –supporting a quality local industry, our economy and keeping skills in Australia.

Sustainability. We have minimised packaging, have bio-degradable boxes, use organic fabrics, and with our product made in Australia have a reduced supply chain. We are working hard to protect the environment.

Quality. We know we can’t compete with cheap volume production overseas, but we can deliver top quality manufacturing using high grade materials that you won’t want to throw away. We are against disposable fashion and our garments are designed for longevity.

Fair Price. Buying Australian doesn’t have to mean a designer price tag. Our low-cost business model has allowed us to price our products at a fair price for the high quality you are buying.

Matilda Life will support and revitalise higher quality local manufacturing lost to overseas. A sustainable, trusted and affordable brand with a purpose.